PROJECT

WOW Concept * Branding

SERVICES

Branding, Art Direction, Packaging, Content Creation, Off Production.

ABOUT

WOW Concept is the new concept store emplaced in the iconic Hotel Roma, that looks forward to create a phygital space where the digital and physical world combines into one hybrid shopping experience.

WOW defines itself as a brand container where everything has a place, so we created the brand visual identity around the idea of the chroma, a no-color that could turn into everyting you can think of.

The brand also have two logo versions: one for the digital space that allows the brand to trasnformed and experiment with it. And another for the physical space made as a custom lettering from the coporative typography.

PACKAGING

For the Packaging design we aim to create a super recognizable packaging to catch the eye of everyone who see it on the streets and create a sensation of desire around the packaging.

For that purpose we used WOW’s vibrant chroma green for almost every piece combined with the logo and a small text in the back with the direction, website and Social Media.

We created shopping bags, hangtags, wrapping paper, shipping boxes, stickers, business cards & more, playing a big range of sizes to give versatility to the whole packaging line.

SOCIAL MEDIA

WOW Concept is a phygital space where the physical and digital world collide into one combined universe.

Through the combination of 3D animations and photos of the store we translated the idea of “phygital” to social media, with Instagram as the main channel to interact with their community.

On the other hand, to creathe a strong impact on the collective visual imaginary of WOW’s community, we promoted the use of the chroma green as a to add brand presence and consistency the whole social media aesthethics

PROJECT

WOW Concept * Branding

SERVICES

Branding, Art Direction, Packaging, Content Creation, Off Production.

ABOUT

WOW Concept is the new concept store emplaced in the iconic Hotel Roma, that looks forward to create a phygital space where the digital and physical world combines into one hybrid shopping experience.

WOW defines itself as a brand container where everything has a place, so we created the brand visual identity around the idea of the chroma, a no-color that could turn into everyting you can think of.

The brand also have two logo versions: one for the digital space that allows the brand to trasnformed and experiment with it. And another for the physical space made as a custom lettering from the coporative typography.

PACKAGING

For the Packaging design we aim to create a super recognizable packaging to catch the eye of everyone who see it on the streets and create a sensation of desire around the packaging.

For that purpose we used WOW’s vibrant chroma green for almost every piece combined with the logo and a small text in the back with the direction, website and Social Media.

We created shopping bags, hangtags, wrapping paper, shipping boxes, stickers, business cards & more, playing a big range of sizes to give versatility to the whole packaging line.

SOCIAL MEDIA

WOW Concept is a phygital space where the physical and digital world collide into one combined universe.

Through the combination of 3D animations and photos of the store we translated the idea of “phygital” to social media, with Instagram as the main channel to interact with their community.

On the other hand, to creathe a strong impact on the collective visual imaginary of WOW’s community, we promoted the use of the chroma green as a to add brand presence and consistency the whole social media aesthethics